Optimizing Website Design

Crafting Website Structures
In my current role, I design website structures. I begin with participating in Discovery Workshops to gather client requirements. Based on this, I create site maps and wireframes, which my team then enhances with awesome visual design & animations.
While working on these projects, I simultaneously focus on refining our internal processes for future efficiency. As I design and develop site maps and wireframes, I continually evaluate and identify areas for process improvement.
Streamline process with AI
By leveraging AI tools like ChatGPT and Relume, I automate repetitive tasks and streamline workflows, accelerating our project timelines.
However, I ensure that human creativity and critical thinking remain central to our work. AI is a very helpful tool - but still this is just a tool.
Site Map I created for Cybersecurity company
Cybersecurity client
Based on that plan, I've worked on wireframes and copy. Thanks to work of the whole team, this website got a Honorable Mention fromAwwwards.com
Investment Fund
Similar job I did for a different client - but this time it was a brand website, not a product. We crafted a page that accurately reflected their vision and values.
As you can see, working on Relume components was time saving.
Wireframe for a subcompany page:
Digital Marketing Agency
With our third client, it was crucial to first establish their value proposition and communication strategy. I analyzed our Discovery Workshops to create a proto-persona. By empathizing with their problems, I identified what our client could offer them. This analysis allowed me to highlight the main value we should focus on.
Proto-persona exercise to define client's value proposition:
Good team work is essential
With these clients, we work as a team—each person contributes valuable input, whether it's wireframes, mood boards, or visuals, and every step is discussed together. I don't believe a good designer works in isolation; discussions, feedback, or simply enjoying good coffee together can greatly impact the final output we deliver to our clients. Because of our teamwork, we are able to build solutions that meet our clients' needs, their clients' needs, and also win awards.
Finally I discovered my strength
To build our process, we defined our team members' talents. In doing so, I focused on my strengths and, together with my colleagues, discovered that I excel in deep thinking. I have the ability to dive into problems, conduct thorough analyses, and develop effective solutions.

Lessons Learned:

Process automatization with AI tools

AI can speed up and enhance our work, but we need to remember it's just a tool. A human still needs to verify its output and take responsibility.

A good design process should be team-focused

We are establishing a process that leverages our team's unique talents, allowing us to create great projects together.

My strength is analytical thinking

In defining our team's talents, I discovered that I excel at thinking—I can delve into problems and develop thorough analyses and solutions.